Arena Multimedia Lahore Centre organized a Workshop on “How to Become a Branding Expert” on Saturday, 29th April'17 More than 15 students attended the workshop. This workshop was conducted by Mr. Sheheryar Khan.

In this workshop, two branding discuss the common mistakes designers make with branding that sabotage your work before you even get started. They’ll show you how to think about branding and present it to clients on a broader business level, so you’ll gain their enthusiastic support and understanding of its value – which means you, can charge what it’s really worth.

This workshop is more about building your business with a powerful tool: the strategy and rationale needed to educate clients on the process of branding, engage them and bring them on board to gain their buy-in about the high value of branding, and smooth the path for additional high-level design work to follow.

In this workshop, Speaker shared his professional Knowledge has discussed the important points that how to start Branding.

• The 3 biggest mistakes designers make with branding
• How these mistakes are seriously limiting your earning potential
• How to make money with branding before the design work even begins
• How to use branding as a springboard to additional important graphic design work
• How to make your branding work more accepted by the client while making the design process easier for you
• Why it’s so difficult to position your firm, and how you can get over it
• What positioning has to do with confidence
• How narrowing your positioning will open doors instead of close them for you
• What qualifies you as an expert, anyway?
• What you need to know about branding to be believable in that positioning
• How to present your branding expertise without feeling any hesitation.

Excellent delivery, engaging activities, brilliant pace and outstanding outcomes. The level of dedication and passion during the session makes this such a great opportunity. The trainer had brilliant technical and pedagogical knowledge and a brilliant relationship with the students. We hugely appreciate what you do.